Stardust AI

Where AI creates value in your business

A map of 43 AI use cases across eight business functions, with real companies already doing each one. Pick a function, find a use case that fits your business, and read how others did it.

01 · Business function

Sales

AI takes over the research, drafting and admin around selling, so sellers spend their hours with customers instead of systems.

Lead qualification and prioritization

AI scores accounts on buying signals and intent data so sellers spend their time on the prospects most likely to buy. Teams stop working long, unranked lists and start each day with a short list of hot accounts.

Real-world examples
Ceros Used 6sense AI intent data to prioritize accounts, creating 450 new opportunities in six months and lifting meeting-to-SQL rate by 72%.

Account research and meeting prep

AI compiles customer research, summarizes email threads and meetings, and drafts follow-ups directly in the CRM. Sellers get hours back each week for actual selling.

Real-world examples
Lumen Technologies Cut seller research time from four hours to 15 minutes with Microsoft Copilot, which the company values at $50 million in annual revenue impact.

Quote and order intake automation

AI reads incoming inquiries and orders from emails and PDFs, matches them to the product catalog, and prepares quotes and order confirmations. Customers keep ordering the way they always have while manual entry disappears.

Real-world examples
Klöckner & Co The steel distributor's digital unit kloeckner.i automates sales order and quote processing end to end, combining automation technology with agentic AI.

RFP and proposal drafting

AI drafts answers to tenders, RFPs and security questionnaires from a library of approved content. First drafts that took days are ready in minutes, and humans review before sending.

Real-world examples
Microsoft Its proposal team runs AI over a library of 20,000 resources and 18,000 question and answer pairs, used more than 200,000 times across proposals, RFPs and security assessments. Around 20 minutes saved per search adds up to 93,000 hours given back to field teams and over $17 million in four years.
DocuSign Answered a security questionnaire in under 30 minutes with Loopio's AI, a task that normally took hours, while handling a 200% increase in RFP volume.

AI voice agents for inbound sales calls

AI agents answer incoming calls around the clock, answer sales questions, and book appointments, handing over to staff when needed. No inquiry goes unanswered outside office hours.

Real-world examples
Toma Its AI voice agents answer sales and service calls and book appointments at more than 100 US car dealerships, backed by a16z.
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  • Marketing
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  • HR & People
  • IT & Engineering
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